Law Firm Content Calendar Template
A content calendar eliminates the single biggest reason law firms fail at content marketing: not knowing what to write next. When you sit down to write and have to come up with a topic from scratch, you won’t write. When you open a calendar and see “Tuesday: 800-word post on what to bring to your first consultation,” you write.
This template gives you a 12-month framework with seasonal topic ideas, a content type rotation, and a sample filled-out month you can adapt to your practice area.
Publishing Frequency: How Much Is Enough?
Be honest about what you’ll sustain. The wrong frequency is the one you abandon after six weeks.
| Firm Size | Recommended Frequency | Minimum for SEO Impact |
|---|---|---|
| Solo | 2 posts/month | 1 post/month |
| 2-5 attorneys | 4 posts/month | 2 posts/month |
| 6+ attorneys | 4-8 posts/month | 4 posts/month |
The consistency rule: Four posts per month for 12 months will always beat 15 posts in January followed by nothing for five months. Plan a frequency you can maintain through your busiest trial month.
Content Type Rotation
Vary your content types to keep your calendar interesting and serve different purposes.
| Content Type | Frequency | Purpose | Example |
|---|---|---|---|
| How-to / explainer | 2x per month | SEO, answer client questions | ”How to File for Divorce in [State]“ |
| FAQ post | 1x per month | SEO, reduce repetitive intake questions | ”10 Questions People Ask About DUI Charges” |
| Case result / success story | 1x per month | Trust building, social proof | ”How We Helped a Client Reduce Their Charges” |
| Legal news / update | As needed | Timeliness, authority | ”New [State] Law Changes [Practice Area] Rules” |
| Community / local | 1x per quarter | Local SEO, community connection | ”Guide to [County] Family Court Procedures” |
| Video or visual | 1x per month | Engagement, trust | 60-second FAQ video on common question |
12-Month Seasonal Framework
Legal content has natural seasonal rhythms. Use these as starting points, then customize for your practice areas.
| Month | Seasonal Hooks | Content Ideas |
|---|---|---|
| January | New Year resolutions, new laws taking effect | ”New [State] Laws Taking Effect This Year,” estate planning resolution content, “Start Your Business Right” (business law) |
| February | Tax season starting, Valentine’s Day | Prenuptial agreement content, tax fraud awareness, “When Love Goes Wrong” (family law) |
| March | Spring break, tax deadline approaching | Spring break DUI/drug content, tax deadline reminders, slip-and-fall (wet weather) |
| April | Tax Day, prom/graduation season | Tax controversy content, underage DUI content, spring motorcycle accident awareness |
| May | Memorial Day, summer planning | Motorcycle safety/accident content, vacation rental issues, boating accidents (maritime) |
| June | Summer, wedding season | Prenup content, estate planning after marriage, summer driving safety, construction season content |
| July | Independence Day, mid-year | DUI checkpoints and rights, fireworks injury liability, mid-year legal update roundup |
| August | Back to school, hurricane season | School zone accidents, custody schedule changes, hurricane damage insurance claims |
| September | Labor Day, fall | Workplace safety content, back-to-school custody issues, football tailgate liability |
| October | Halloween, open enrollment | Premises liability (Halloween), employment benefits/discrimination, business Q4 planning |
| November | Thanksgiving, holiday shopping | Holiday DUI content, Black Friday slip-and-fall, year-end estate planning |
| December | Holidays, year-end | ”New Year, New Estate Plan,” year-in-review legal changes, holiday custody scheduling |
Sample Filled-Out Month: March (Family Law Firm)
Here’s what a complete month looks like for a family law firm publishing twice per week.
| Date | Content Type | Topic | Target Keyword | Status |
|---|---|---|---|---|
| Mar 3 | How-to | ”How to Prepare for Your First Meeting with a Divorce Lawyer” | divorce lawyer first meeting | [ ] Draft [ ] Edit [ ] Publish |
| Mar 7 | FAQ | ”Can I Date During My Divorce? What You Need to Know in [State]“ | dating during divorce [state] | [ ] Draft [ ] Edit [ ] Publish |
| Mar 10 | Legal update | ”New [State] Alimony Guidelines: What Changed and What It Means” | [state] alimony guidelines 2026 | [ ] Draft [ ] Edit [ ] Publish |
| Mar 14 | How-to | ”How Child Support Is Calculated in [State] (With Examples)“ | child support calculator [state] | [ ] Draft [ ] Edit [ ] Publish |
| Mar 17 | Case study | ”How We Helped a Stay-at-Home Parent Get Fair Support” | (brand/trust building) | [ ] Draft [ ] Edit [ ] Publish |
| Mar 21 | FAQ | ”What Happens to the House in a Divorce?“ | house in divorce | [ ] Draft [ ] Edit [ ] Publish |
| Mar 24 | Community | ”A Guide to [County] Family Court: What to Expect” | [county] family court | [ ] Draft [ ] Edit [ ] Publish |
| Mar 28 | Video | 90-second video: “3 Things NOT to Do During Your Divorce” | (social media distribution) | [ ] Script [ ] Film [ ] Edit [ ] Publish |
The Blank Calendar Template
Copy this for each month.
[Month Year]
Theme: [optional monthly focus area]
| Week | Date | Content Type | Topic / Working Title | Target Keyword | Assigned To | Status |
|---|---|---|---|---|---|---|
| 1 | [date] | [type] | [title] | [keyword] | [name] | [ ] Draft [ ] Edit [ ] Publish |
| 1 | [date] | [type] | [title] | [keyword] | [name] | [ ] Draft [ ] Edit [ ] Publish |
| 2 | [date] | [type] | [title] | [keyword] | [name] | [ ] Draft [ ] Edit [ ] Publish |
| 2 | [date] | [type] | [title] | [keyword] | [name] | [ ] Draft [ ] Edit [ ] Publish |
| 3 | [date] | [type] | [title] | [keyword] | [name] | [ ] Draft [ ] Edit [ ] Publish |
| 3 | [date] | [type] | [title] | [keyword] | [name] | [ ] Draft [ ] Edit [ ] Publish |
| 4 | [date] | [type] | [title] | [keyword] | [name] | [ ] Draft [ ] Edit [ ] Publish |
| 4 | [date] | [type] | [title] | [keyword] | [name] | [ ] Draft [ ] Edit [ ] Publish |
Monthly content production notes:
- Total posts planned: [number]
- Posts drafted: [number]
- Posts published: [number]
- Social media shares scheduled: [ ] Yes [ ] No
- Email newsletter sent: [ ] Yes [ ] No
Tips for Sticking With It
Plan quarterly, not annually. Fill out three months of specific topics at a time. Annual plans become stale by March.
Batch your writing. Block one morning per month to write all your posts for the coming month. Writing four posts in one focused session is faster than writing four posts on four separate days.
Repurpose everything. A 1,500-word blog post becomes three social media posts, one email newsletter topic, and one short video script. You’re not creating content eight different times — you’re creating it once and distributing it eight ways.
Track what works. After three months, look at your analytics. Which posts got the most traffic? Which ones generated consultation requests? Do more of those and less of what didn’t perform. Your content calendar should evolve based on data, not assumptions.
Don’t skip the FAQ posts. They feel boring to write, but FAQ-format posts rank exceptionally well for voice search and featured snippets. “How much does a divorce cost in [state]?” answered clearly on your website is the kind of content Google loves to surface.